| Alias | "Fortune Cookie" |
|---|---|
| Jersey No. | 6 |
| Position | Shooting Guard/Small Forward |
| Current Team | Retired |
| Personal Info | |
| Country | Philippines |
| Height | 6 ft. 2 in. |
| College | Mapúa Institute of Technology |
| Career Highlights | |
| Draft | Elevated by Crispa Redmanizers |
| Pro Career | 1975 – 1988 |
| Also played for | Great Taste Coffee Makers |
| Awards Received | |
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Fortunato Co, Jr., better known as Atoy Co, is a former Philippine Basketball Association (PBA) basketball player and actor who was part of the fabled Crispa Redmanizers ballclub that won two Grand Slams, in 1976 and 1983. He won the Most Valuable Player (MVP) award, in 1979 and a 9-time Mythical First Team Member. He was a national team player that participated in the 1974 Asian Games.
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Co was a member of the Mapua Cardinals during his college career at the NCAA. Before joining Mapua he was playing for the Philippine Cultural High School in Abad Santos.
We all know him by the moniker Fortune Cookie, but the Mapua Institute of Technology will always remember him as the Fortune Rookie when he joined the team in 1970.
Discovered by Amang Lopez, the sweet shooting talent brought his basketball wares in the Institute as a simple cager named Fortunato Co. Equipped with a deadly perimeter shot and a killer first step, the 6'2" swingman scorched the net red hot as he fired hoop after hoop. His awkward and unorthodox way of shooting the ball made him a household name and an overnight basketball god. Moves that can only be seen in the NBA suddenly found their way to Philippines sports through Atoy Co. Back then, Philippine Basketball mainly revolved on bank shots and lay-ups but as Co threw long shots, another facet of the game bloomed, a facet that would later spell chances for his PBA team, the Crispa Redmanizers.
As a student, he can clearly recall that his family was not that well off.. He used the opportunity of playing college ball to attend higher education. He narrated that to go to Mapua, then located at Doroteo Jose, he had to hitch a ride and walk the rest of the distance to attend practices and classes. Belt-tightening was not new to Atoy during his college days. He figuratively crawled his way up to where he is right now.
During those times, basketball clinics and trainings did not exist. Sheer perseverance and undying passion for the sport were the factors that catapulted him to the heights of college basketball. Memories of the old days can be seen flashing through the eyes of the fabled player as he tried to recall his Mapua days. Practice mainly ate up his time, but once in a while he confided that he played billiards and killed time hanging around the campus and eating his favorite banana-cue.
Atoy Co loved Mapua—he still does. The school became his vehicle to his illustrious career. His stint as a Cardinal paved the way for his stature in Philippine Basketball history. Being one of the 25 Greatest Players of Philippine Basketball, Atoy Co thanked the Institute for the opportunities it gave him. Let’s in turn thank him by remembering his contributions to Mapua basketball.
Indeed Atoy Co is a fortune and a gem that the Mapua Institute of Technology will always treasure. [1]
He first played in the PBA on April 22, 1975, scoring 34 points and leading Crispa to a 113-102 win over CFC, the team's first victory after starting the season with three (3) straight defeats.
He was by far the best shooter there ever was in the Philippine Basketball Association long before the arrival of Allan Caidic. He was the main proponent of the famous fade-away shot and his patented “stop on a dime” jumper was unmatched in his storied career. A great scorer, he was the first player to score 5,000 points achieving it after four years, one month and five days after his debut on April 22, 1975. In 1984, he also became the first player to score 10,000 points in the PBA’s history. Had the PBA introduced the 3-point shot in 1975, he would have been the first to record 1,000 3-point shots, way ahead of Caidic and Ronald Magsanoc. Dubbed as the Fortune Cookie, he was named MVP in 1979 and a 9-time Mythical Team member. He ended his career as the PBA’s No. 4 in All-Time Scoring with 12,994 points behind fellow pioneers Ramon Fernandez and Alberto Guidaben and Alvin Patrimonio of batch 1988 as well as holding the distinction of being the first PBA player to have scored 5,000 and 10,000 points. He also was a career 78.6% FT shooter having converted 1549/1970 FT attempts and dished-off 2,640 assists (3.5 apg) in 14 seasons in the PBA from 1975-1988 in a grand total of 749 games in 24395:05 minutes.
In 2000, he was named as one of the PBA's 25 greatest players of all-time in elaborate awards ceremonies that highlighted the 25th year anniversary of the league.
In 2003, he played in the Crispa-Toyota Reunion Game that kick-started the PBA's 2003 All-Star Weekend.
In 2005, Co played for the Virgilio “Baby” Dalupan-coached TM PBA Legends that defeated the TM PBA Greats, 96-92, in an exhibition match as the featured event of the league’s 30th year anniversary festivities. The two (2) teams were made up of the 25 Greatest Players that were chosen by coaches Dalupan and Robert Jaworski.
Later that same year, Co was part of the twelve (12) initial inductees to the PBA Hall of Fame alongside fellow Crispa players Bogs Adornado and Philip Cezar, and Toyota stalwarts Jaworski, Francis Arnaiz and Fernandez together with former PBA Commissioners Leo Prieto, Emerson Coseteng and Atty. Rudy Salud as well as legendary Crispa coach and team manager, respectively, Dalupan and Danny Floro, and the late anchorman Joe Cantada.
Atoy Co ventured into the showbiz after his playing days were over, first as a co-host for the noontime show Student Canteen over at RPN (now Solar TV) then made a short career of mostly playing sidekick to action stars such as Philip Salvador (a close personal friend of Atoy). Among his movie credits were "Masahol pa sa Hayop", "Delima Gang" & "Uhaw na Bulaklak" [2]
He also became a politician as he served as a long-time City Councilor of Pasig City. Prior to that, he had served as a kagawad in barangay Kapitolyo before he joined the party of Mayor Vicente Eusebio. He recently stepped down from office after serving three straight terms (the maximum allowed by Philippine law).
| Preceded by |
NCAA Seniors' Basketball Most Valuable Player 1971 |
Succeeded by Philip Cezar |
| Preceded by Robert Jaworski |
PBA Most Valuable Player 1979 |
Succeeded by Philip Cezar |
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